Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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Why It’s Time to Ditch One-Off Campaigns for Influencer Marketing
As the global situation continues, increased time spent at home has driven enormous spikes in social media usage. One study shows social media engagement increasing by 61% over normal usage rates, with WhatsApp, Facebook, and Instagram all seeing a +40% increase in usage from under 35-year-olds. With these spikes, and...
Should You Include Music In Your Influencer Campaign?
As more brands expand into the world of TikTok and Triller, now is the time to create smart guidelines for incorporating music into influencer campaigns. It’s undeniable that music plays a critical role in viral videos. Over 19 dances have swept the nation thanks to TikTok and up and...
YouTube is Working on ‘Shorts’ to Compete With TikTok
According to The Information, YouTube is reportedly working on ‘Shorts,’ which will have the same functions as TikTok in the existing YouTube app as opposed to being a stand-alone product. Rumour has it, Shorts will be a short-form, user-generated content feature that will allow users to post brief videos in...
Why Influencer Marketing is All About Education
2020 has been a crazy ride so far – and influencer marketing will come out of this global crisis differently. However, there are a few items that will remain a topic in the post-quarantine world. Have influencer marketing trends really changed? Google Trends charts often provide us with interesting insights. On...
FTC’s Crackdown on Influencer Marketing Is Just Getting Started
The FTC is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of the law, the FTC published and periodically updates the lengthy Endorsement Guides document. The FTC views influencer endorsements...
How COVID-19 is Impacting These Content Creators
As time goes on, COVID-19 is impacting how agencies, brands, and platforms do business. That goes for content creators, too, who are seeing brand collaborations and content strategies disrupted as sponsored trips have been postponed and they are confined to their own homes. Kaizen spoke to five travel, family and...
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