Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
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New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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Snapchat Introduces Brand Profiles to Up the Advertising Ante
Snapchat has announced that Brand Profiles will be starting to roll out to selected brands, which will make it easier to advertise on the platform, enabling store integrations, permanent collections of posts and stories, AR lenses, and more. Brands will have their own profiles on Snapchat and will beta test...
Influencer Vetting: Why the Relevant Creator Has Never Been More Crucial
The lockdown situation across the globe has meant more eyeballs are online, consuming more influencer content than ever, which doesn’t look set to change, but in turn, this means more opportunity for scrutiny of the influencer industry. However, what we have seen is how working with influencers can help...
Livestreaming on Amazon Launches For Influencers
Influencers that are part of the Amazon Influencer Program now have a new way to earn commissions on Amazon via livestreaming. The new feature will enable them to bring their products to life and connect with their fans by livestreaming directly on Amazon – all while earning commissions from qualifying purchases...
Why the Pandemic Offered the Boost Influencer Marketing Needed
At the beginning of the pandemic, a few articles in industry and national press suggested that Coronavirus signalled the ‘death of influencer marketing’. These articles focused on cuts in marketing spend and potential limitations on influencers producing content. But in the words of Mark Twain, ‘the reports of my death...
Byte Sees Record Downloads Following Trump TikTok Backlash
As President Trump and Secretary of State Mike Pompeo publicly hinted at potentially banning TikTok in America last week due to concerns over safety, TikTok competitor Byte saw record downloads last week. While India banned Chinese apps including TikTok at the end of June, Byte does not currently operate in...
#BrandShareTheMic – How Livity Helped Brands Put Words Into Action on Instagram
Youth marketing agency Livity was not alone in watching in awe as the globe came together in support of the #BlackLivesMatter campaign. However, the agency was aware that the conversations across the industry had been encouraging but so far that’s all they were – conversations. Purpose has been the marketing...
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