Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
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Attribution: The Missing Link for Influencer Marketing?
Marketers have been tracking attribution for owned and paid media for years. The effectiveness of attribution tracking and modelling has been so unambiguous that it has led to a massive increase in digital spend relative to other advertising channels.With the rise of social media and influencer marketing, however, brands...
Influencer Marketing Awards 2020 Winners Revealed
The Influencer Marketing Awards 2020 was due to take place at Sheraton Grand in London back in March, with three-courses, Champagne flowing, a comedian host, and everyone in their Gladrags. Although there wasn’t the glitz and glam of the physical event, we still celebrated in style from the comfort...
Q-83 Launches Kitly and Kitly Business
Today, Australian influencer MarTech startup, Q-83, has launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent, following a strategic partnership with influencer marketing agency, The FIFTH. Two of the biggest challenges faced by marketers running influencer campaigns are – difficulty measuring the effectiveness of a...
TikTok Launches New Information Hub to Combat Misinformation About the App
During ongoing speculation around TikTok’s future and potential ban in the US, the social media platform has released a new information hub, which it hopes will ‘set the record straight.’ The website will organise the company’s statements, news coverage, FAQs and “expert opinions” in one place. As TikTok...
Announcing the Influencer Marketing Show Without Borders
Grow your influence The Influencer Marketing Show’s mission has always been to bring the community together to celebrate the ever-evolving influencer landscape with sessions delivered by the world’s leading influencer experts. We thrive on designing and executing events. With the postponement of our flagship London show and getting...
The Importance of a Cross-Platform Influencer Strategy
If there’s one thing we have learned in 2020, it’s that things can change very quickly. At the start of this year, TikTok was the fastest growing social media platform, fast forward 6 months, and the app is now being banned in some countries due to security concerns....
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