A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Burberry Opens First “Social Retail Store” in China
Burberry has opened luxury’s first “social retail store” in China’s technology capital, Shenzhen. The new store, launching today, is 5,800-square-foot, designed through an exclusive partnership with Chinese tech giant Tencent Technology. The concept, which is the first step in an exclusive partnership with Tencent, takes interactions from...
Instagram Rolls Out New Reel Updates
Instagram has announced it is rolling out a few updates to its video-sharing feature, Reels, in order to give users flexible, new options when creating and editing. This follows reviews of the feature being criticized for its design. Early user feedback included the ability to let users create longer Reels...
Triller Launches Crosshype, A Brand Growth Programme Combining a CPM Model With Influencers
Triller has developed a marketing media product that it believes will change the way brands buy marketing. The product, named Crosshype, allows influencer marketing to be bought with guaranteed views and a calculable cost per thousand (CPM). An app has never before been able to guarantee views on its platform...
The Future of the Front Row: Can Influencers Save Fashion Shows?
By Doug Schowengerdt, Cultural Correspondent, the projects* and Brenda Martinez, Jr. Strategist, the projects* On the evening of September 13, Jason Wu presented his Spring 2021 runway collection in a flourishing jungle constructed atop the roof of Spring Studios in TriBeCa, officially kicking off the first NYFW designed for a...
Three-Quarters of Instagram Influencers Hide Advertisement Disclosure in Posts, According to Awin
Global affiliate network Awin has carried out research looking at how many Instagram influencers hide the disclosure of advertisements in their posts. The research found that three-quarters (76%) of influencer adverts posted on Instagram have the disclosure hidden in the post, whether that be in the middle, end or in...
Planning Your Activations and Brand Strategy For Black Friday
In the run-up to Black Friday and the Cyber weekend, you are probably questioning how this event can go ahead. The in-person shopping experience has completely transformed, but that’s where social can truly shine. COVID-19 has already proven that social media is fundamental to keeping us connected through these...
Recommended
