Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
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Life After Lockdown: What Will the Future Influencer Look Like?
High Streets are busier, pubs have reopened and we can finally head out to beauty salons. If it wasn’t for the wearing of masks you might be forgiven for thinking things had returned to normality. But this lockdown phase has undoubtedly changed us and the world of influencer marketing...
Instagram Launches Reels Feature to Rival TikTok
Photo-sharing app Instagram has launched (August 6) its new video sharing feature Reels in a bid to rival leading video-sharing app TikTok and capitalise on the growing political tensions happening in the US. The product lets users create and edit 15-second videos along with music, similar to TikTok. The feature...
What Will Post-Pandemic Activation Look Like?
What a year 2020 has been so far. Be it working from home, remote socialising or the inability to come within two metres of anyone outside your social bubble, the COVID-19 pandemic has completely transformed the way we live. As well as our personal lives, no industry has been left...
Making the Most of Your Slashed Influencer Budget
As marketing budgets have shrivelled and consumer habits are likely to have changed forever, it’s more important than ever to get the most bang for your buck with influencer marketing efforts. In a regular year, an average B2C business will spend something in the region of 6.5-10% of...
Five Lessons For Ensuring Influencer Marketing Success Now
Given the unprecedented rate of change this year, 2019 feels like a long time ago in the influencer marketing industry. Reflecting on this transformational first half, and nearly a decade’s worth of data, insights and total industry experience, what are the ingredients necessary for success on both sides of...
TikTok Announces £54m Fund for European Creators
TikTok has announced a £54 million fund to pay European creators on the platform for their content. In a blog post, Rich Waterworth, general manager of TikTok Europe said the fund aims to “give talented individuals the opportunity to turn their creativity into a career” and aims to “further nurture...
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