Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
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Paying the Price: Working to Close the Influencer Pay Gap
The scale and speed of the COVID pandemic, in addition to the collective enlightenment around racial injustice, have shone a light on the persistent inequalities in influencer marketing in particular—sobering stuff. But also, a rare opportunity for brands and companies to hit the reset button by making cultural relevance...
Collaboration vs. Transaction: How COVID-19 Will Impact Influencer Culture
As the novel coronavirus continues to disrupt life worldwide—particularly in the U.S., where many states are suspending, or reversing, reopening plans amid new surges in cases—it’s clear that the pandemic will leave a lasting mark on the influencer economy. Brands and creators alike are adapting to...
A Day in the Life: Hannah Witton, YouTuber
Hannah Witton is an award-winning online creator and author, with her videos attracting 45 million views and 600k subscribers to her official YouTube channel. Often regarded as one of the UK’s leading voices covering a range of topics including sex, relationships, feminism, body image, gender and sexuality, her debut...
News UK Launches The Times Social Studio
Following the success of the launch of The Sun Social Studio in 2019, News UK’s commercial division, The Bridge, has launched The Times Social Studio. The branded social video product will offer agile newsroom video capabilities for clients that want to reach The Times and The Sunday Times’ off-platform...
Interview: The Creator Union on Diversity, Inclusion and Influencer Pay
The Creator Union launched in June here in the UK to represent influencers, bloggers, YouTubers and all digital content creators. More than 400 influencers have signed up to be part of the body, which aims to ensure influencers are fairly paid and that members have a representative to support with...
Why Hyper-Local Influence isn’t Just the Next Buzzword
The first half of 2020 has in many cases seen the global consumer constrained to their homes. We’ve been bound to our bedrooms, working from our kitchen table, and climbing mountains via the apartment staircase. In short – we’re beginning to come out of a prolonged period of shared...
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