Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
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American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
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Walmart is Joining Forces With Microsoft on TikTok Bid
Just after the news broke that Kevin Mayer resigned as TikTok’s CEO amid rising pressure from the US government, retail giant Walmart said it is working with tech giant Microsoft on its efforts to acquire TikTok’s US business from Chinese-owned ByteDance. The news was first reported by CNBC....
TAKUMI Launches New Creative Division, TAKUMI X
Influencer marketing business TAKUMI has today announced TAKUMI X – a new creative division with a creator-led approach to influencer marketing. According to TAKUMI’s latest report, 44% of consumers in the UK, US and Germany agreeing that branded content is boring and uninspiring. With marketers struggling to create effective campaigns...
TikTok Chief Executive Kevin Mayer Resigns Amid Rising Pressure From Trump Administration
Kevin Mayer said yesterday (Wednesday 26) that he is resigning just months after becoming chief executive of Chinese-owned TikTok as the platform has come under scrutiny from the Trump administration over concerns of its ties with China. Mayer told employees at TikTok and ByteDance that a series of changes at...
Facebook Introduces Facebook Shop in the App and Expands Instagram Shopping
Facebook has announced new e-commerce features within its app and on Instagram. Following the launch of Facebook Shops in May where users can browse products from their favourite brands and creators, Facebook is bringing a similar feature to its app. Facebook has just rolled out a new tab in its...
Cult Beauty Wins Best Influencer Marketing Campaign at the 2020 Performance Marketing Awards
Due to recent events, the 2020 Performance Marketing Awards took place virtually yesterday afternoon. The 14th edition of the awards was due to take place on April 28 at the iconic Grosvenor House Hotel on London’s Park Lane but people were encouraged to celebrate the performance marketing industry at...
Impact Acquires Influencer Marketing Platform ACTIVATE
SaaS platform, Impact, has today announced the acquisition of ACTIVATE, an end-to-end SaaS platform in the influencer industry for influencer discovery and campaign management. Impact’s Partnership Cloud automates and simplifies the process of discovering, recruiting, onboarding, optimising and reporting across all types of partnerships so now, with ACTIVATE’s...
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