A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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B2B Influencer Marketing and the COVID Pandemic: It’s a Good Time to Start
You will likely agree that the COVID pandemic has disrupted the marketing industry. Businesses have been forced to rethink how they reach out to consumers as they tire of push advertising and overt sales pitches. Instead, companies are turning to more authentic forms marketing, ones that offer a human touch...
Bring Authenticity Back: Adapting Your TikTok Influencer Program
The post-COVID advertising and marketing landscape has many brands taking a step back to reevaluate their strategies. After a period of more restrained (and sensitive) messaging during the height of the pandemic, brands must find a way to reach old and new audiences with more traditional promotional content. With more...
TikTok Celebrates Black History Month With OOH and In-App Campaign
TikTok has launched an in-app and out-of-home (OOH) advertising campaign in the UK to celebrate Black History Month with its Afro-Caribbean creators and artists. The #myroots campaign will appear across billboards and online until the end of October. The campaign features singer and songwriter Cat Burns, freestyle footballer Jeremy Lynch,...
Instagram’s 10th Birthday: New Feature Updates
Today, Instagram is celebrating its 10th birthday and is launching several new features to mark the occasion. Instagram is giving users access to ‘Stories Map’. This feature is a private map and calendar of the Stories you’ve shared over the last three years, so you can look back at...
#PlayWithPringles: How Pringles Engaged New Digital Natives With its First TikTok Creator Campaign
Challenge Pringles, the iconic crisp brand, wanted to reach consumers in their homes and to elevate digital socialising during these uncertain times. TikTok creators were already using Pringles cans in creative and fun ways so the brand wanted to build on this by launching the #PlayWithPringles challenge on the popular...
Do Cookie-Cutter Briefs Kill Your Influencer Relationships in 2020?
Influencer marketing has long departed the murky netherworld between PR and marketing. A consequential discipline in its own right, it has increasingly proved a potent tool for not only moving the needle on brand perception, reputation, and lift but also for flat out driving sales. That’s why influencer marketing...
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