American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
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Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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#IMA20: Seen Connects on Winning Best Boutique Agency Award
Having won Best Boutique Agency award at this year’s virtual Influencer Marketing Awards, Seen Connects tells us how they became an award-winning agency and how to innovate without compromising authenticity. Huge congratulations on winning the Boutique Agency Award at this year’s Influencer Marketing Awards. Tell us a bit...
Burberry Teams up With Twitch to Livestream its Next Fashion Show
Burberry said it has become the first fashion brand to team up with gaming streaming platform Twitch to livestream its next fashion show. Instead of a catwalk, Twitch will play host to a browser. A chat function will create a “personal and inclusive experience”, according to the brand. For Burberry’...
YouTube launches TikTok Rival, YouTube Shorts, in India
YouTube has announced its new TikTok rival, YouTube Shorts, which it will begin beta testing in India initially. The short-form video is experience is “for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.” Similarly to TikTok, users will be able to upload...
67 Shades of Skin: How Buttermilk Delivered Dior’s Most Inclusive Influencer Activation to Date
Buttermilk is a global influencer marketing agency with a specific focus on the beauty, food and wellness sectors. Buttermilk Agency was tasked with celebrating the launch of Dior’s Forever Foundation; a range with 67 unique foundation shades. Key campaign objectives The key campaign objectives were to drive global awareness...
ByteDance Chooses Oracle as TikTok Tech Partner
As reported by the Wall Street Journal, Oracle Corporation reportedly won the bid for video-sharing app TikTok’s US operations, citing anonymous sources. The news came after ByteDance announced it will not sell its TikTok US operations to rival bidder Microsoft and instead chose Oracle as a “technology partner.” The...
#TikTokFashionMonth: TikTok Partners With Luxury Brands to Livestream Fashion Week Shows
TikTok has just announced its debut #TikTokFashionMonth. As part of the new initiative, TikTok will partner with several designers to livestream show and events during New York Fashion Week and beyond. From now until October 8, the platform will host two livestreams per week, featuring runway shows by luxury designers...
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