A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Influencer Marketing Show Global: Agenda Reveal, Masterclass and After Dark
The first of it’s kind, Influencer Marketing Show Global will deliver actionable insights to enhance your influencer marketing strategies and help you overcome some of the key challenges and opportunities in the industry to ensure you grow your influence and execute successful strategies. Plan your diary Featuring panel discussions,...
Download the Influencer Marketing Show Global 2020 Virtual Event App
The Influencer Marketing Show Global 2020 official virtual event app is now available to download for all the essentials. Accessible now via Apple Store or Google Play, you can download the app as soon as you register your free ticket. Connect, interact and network IMS Global is all about bringing...
Shoppable Video: The Next Key Ingredient to Brand-Influencer Partnerships
Brands keen to capitalise on the e-commerce boom must recognise that maximising sales means making smarter use of social media. While online spending may be rising fast — with UK market estimates upgraded by £5.3 billion — the greatest rewards will go to those who can reach consumers through the platforms...
Q&A: BCMA’s Pitch Influence Competition Winners Revealed
The Pitch Influence competition, organised by The Branded Content Marketing Association (BCMA), is aimed at PR firms, social-media agencies and content creators. Entrants had to produce a three-minute video pitching what they can provide to brands, focusing on what makes them different, the value they bring and why a brand...
Directory Q&A: Post For Rent
We spoke with featured influencer marketing agency Post For Rent to find out what sets them apart from the rest, the recent campaigns they have been working on and how to select influencers. Tell us about Post For Rent and what sets you apart from the rest? At Post For...
How CreatorIQ Helped ShopStyle Drive 300% ROI by Identifying High-Converting Creators
The challenge Influencer marketing used to be characterised by mega social stars hawking products to millions. In its infancy, brand awareness metrics have served as the industry’s main measurement KPI. But the demands of marketers have pushed the need for reporting beyond “brand awareness” estimates, and advertisers need more...
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