American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
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Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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TikTok Reveals its Virtual Transparency and Accountability Center
In March, TikTok revealed its plans to open Transparency and Accountability Centers in Los Angeles and Washington DC. Due to Coronavirus, physical visits have been put on hold for now. TikTok has instead revealed its new virtual Transparency Center and invited select experts on virtual tours to learn and ask...
Influencers Embracing the Performance-Based Model: What Next?
Influencer marketing is perhaps the one aspect of advertising that reflects most powerfully the era in which we live. Our love of social media, and its dominance in our lives – as a source of everything from news and information to original content via personal opinion – makes the concept of influencer...
Webinar: 7 Ways to Drive Measurable Revenue with Influencers Today
Historically, influencer goals and measurements have focused on awareness and brand-building metrics. But over the past two years, a growing number of brands have tasked influencers with driving direct transactions. Many marketers want to make the sales impact of their influencer programs stronger and more accountable, in addition to driving...
Tips For Working With a TikTok Influencer
Despite its recent setbacks, TikTok has become the fastest-growing platform in the world – downloaded more than two billion times in two years. The app’s viral, quick-hitting potential and massively popular influencers make it an ideal venue for sponsored content that can drive sales, awareness and engagement faster than any...
#IMA20: Traackr on Winning Best Relationship Management Tool
Traackr scooped Best Relationship Management Tool at this year’s virtual Influencer Marketing Awards. Evy Lyons, VP of marketing at Traackr, tells us how it feels to be recognised as an industry leader in providing relationship management and the secrets to managing influencer relationships. Congratulations on your IMA win! Tell...
Q&A: Chris Kenna on How Brands Can Authentically Work With LGBTQ+ Creators and Take Action
Chris Kenna is the CEO of Brand Advance – an agency that helps brands reach diversity at scale and with authenticity through comprehensive data and insight, media planning and buying, partnerships and content services. As a black LGBTQ+ male, Kenna is committed to inspiring social change and using his influence for...
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