A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Influencer Marketing Show Global: Agenda Sneak Peak
With IMS Global just round the corner, here is a little preview of what is coming up on the agenda. The four-day event is kicking off on Tuesday 17 November and will provide four afternoons of carefully curated content to help you overcome challenges and discover new opportunities to ensure...
Get Reel: Driving Engagement Through Influencer Reel Content
With Instagram’s newest feature quickly taking off only months after it was announced, influencers are finding more ways to drive their engagement and reach new audiences through Instagram Reels. This, in turn, creates an opportunity for brands to maximise their engagement if you use it right. This year has...
Triller Chooses Influential as its Influencer Measurement and Data Partner
AI-powered music video Triller has selected Influential as its influencer measurement and social data partner. For Triller, the partnership is an effort to increase revenue, content creation and social measurement, utilising Influential’s paid media campaigns, influencer network, and IBM Watson-powered technology. Influential is providing its influencer sourcing technology, analytics,...
Branded Entertainment Network Acquires TubeBuddy
Branded Entertainment Network (BEN) has announced the acquisition of TubeBuddy, a platform that helps YouTube creators optimise their audience and channel growth, helping creators with a wide range of tools. The terms of the deal have not been disclosed. TubeBuddy has seen +90% growth year-on-year and is used by over...
How Brands Can Utilise UGC in their Marketing Strategy Post-COVID
With communities doing their best to adapt to pandemic-related restrictions, it’s unsurprising to see the huge momentum shift we’ve seen play into digital channels. With lifestyles severely impacted, we’ve had to trade IRL connections for their best online equivalents, be it shopping, entertainment, or social connection. These...
How to Ensure Successful Influencer Relations
With the inexorable rise in influencer marketing comes increased scrutiny. As more brands look to influencers to connect with their audiences and as more people turn to influencing as a full-time career, there becomes a need to prove value and justify a return on investment. The origins of influencer marketing...
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