With IMS Global just round the corner, here is a little preview of what is coming up on the agenda. The four-day event is kicking off on Tuesday 17 November and will provide four afternoons of carefully curated content to help you overcome challenges and discover new opportunities to ensure you are optimising your influencer marketing strategy as we head into 2021.

Here is a sneak preview of what you can expect:

Day 1

Join Ad Council, Max Slack, MADE.COM and Awin as they discuss: The greater the influence, the greater the accountability: social good and activism within the influencer channel. They’ll be answering questions such as, with consumers increasingly placing their emphasis on brands that share their values, how can brands communicate their beliefs through influencers effectively, and are brands impactfully and authentically leveraging authenticity in social influence?

Day 2

With the WHO, and the UK Government to name a few partnering with influencers to disseminate communications and combat misinformation, is the transparency that Influencer Marketing brings being finally recognised? Join BCMA, GroupM, Persollo and Edelman as they discuss – Future Gazing: Will all marketing in five years time be influencer focussed?

Day 3

How to grow your reach and following with branded content Ads. Instagram’s Paid Partnership tool and Branded Content Ads are revolutionising influencer marketing campaigns. Learn about how you should be using this powerful tool to boost your reach and following – and hear best practice advice directly from Instagram.

Day 4

According to the IAB YouGov report, the biggest challenge faced by brands is the difficulty in measuring the effectiveness of a campaign over an extended period of time (47%), so how can we combat this to ensure that the right metrics are the basis for measurement. Join our panel discussion –
Metrics that matter: understanding influence through data, creativity and psychology, with Scott Guthrie, Influencity and VisitBritain.

Sign up to register for your free IMS Global pass here and join the community online from wherever you are across the globe.

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