Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Talking Influence with: DIY With Emma
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. In today’s episode, Neve Fear-Smith chatted with content creator DIY With Emma. Emma shares DIY content on TikTok and...
Proof of a Maturing Industry The Agenda for the Influencer Marketing Show NYC is Live
Now that 2022 is well underway, the glamourous predictions for the year are already starting to be realised or disproved, and the growth of the influencer marketing industry seems to have only sped up, with fresh challenges and opportunities occurring every day. At the core of it, arguably, the landscape...
TikTok’s New Music Distribution Platform Empowering Undiscovered Artists
One of the major features that draws users to TikTok is the ability to create, use and share a huge variety of music and unique audio clips. All you have to do is switch on the radio and you’ll hear a song that you listened to when scrolling through...
A Day in the Life: Keren Baruch, Group Product Manager, Creators at LinkedIn
Keren Baruch has been at LinkedIn for almost five years, having previously worked in roles in the job seeking, growth sectors, and LinkedIn’s marketing solutions, before working on the creator side.
Reach Versus Reward: The Power of Micro-Influencer Word of Mouth
The influencer marketing sector is growing at a phenomenal rate, and in no other space is it quite as influential as in retail. The rapid growth of social e-commerce is further accelerating influencers’ impact on the retail sector, and competition is fierce. The stats for why influencers are so powerful...
WTF is Probabilistic Attribution?
These days, it’s hard to go a few hours without hearing something about attribution. And rightly so, as the conversation about proper attribution and how this will continue in the future is an important one to have. The landscape is shifting, with the legacy ways of tracking performance coming...
Recommended
