Affiliate and influencer marketing are converging. And while more budget is being allocated to the influencer channel, pain points remain. This year, at PI LIVE Europe - Festival of Partnerships, we’ll be unpacking these challenges and surfacing solutions with our new Influencer & Commerce Summit.
Hosted at The Steel Yard — part of the PI LIVE multi-campus experience — the summit will explore everything from investment and practical scale frameworks, to the authentic vs. aesthetic debate.
Meeting the challenge of creator-affiliate convergence
Influencer marketing is booming, reaching $32bn last year, a 35% increase from the year prior. In tandem, content creators have risen to become the fastest-growing publisher type within affiliate. Their role within the funnel is shifting too, influencing both discovery and decision-making. But merging the two can drive big revenue gains — 46% higher affiliate-based sales, according to research by impact.com.
There is a significant opportunity to capitalise on, but the space is not without its challenges. Tracking, measurement and obstacles to scale are all headwinds that can hold brands back.
A powerful performance-led channel
At the Influencer & Commerce Summit, across sessions, mixers and collaborative learning experiences, we’ll delve into how influencer marketing can become a powerful performance-led channel.
Expect a masterclass in how to develop full-funnel approaches, measure and attribute impact, and secure more budget.
The Summit will provide case studies that break down what works and what doesn’t, including insights into the success of authenticity over aesthetic. Sneak peek? Authenticity often drives 6.5x more GMV than high-gloss influencers.
Scale and long-term impact
Alongside these tools and techniques, the summit will provide professionals with the frameworks they need to structure long-term partnerships and scale creator commerce.
We’ll be sharing practical guidance on how to leverage strategic “reactivation” payments for top-tier creators who have stopped posting; bridge the gap between social reel and checkout events, and turn creators into high-volume, low-cost performance partners.
Speaking about the Summit, Matthew Wood, CEO and Founder of Hello Partner, said: “Creator commerce is a performance channel. The brands that haven't caught up yet are still running it in silos - cut off from affiliate, partnerships, and meaningful measurement, and still choosing short-term campaigns over the long-term creator relationships that actually drive growth.”
Adding: “That's the tension at the heart of this summit. And it's what we're bringing to life at PI LIVE Europe.”
If you’re looking to grab tickets for this unmissable event, book your passes here. Wanting to secure more than knowledge? Reach out to the sales team for more information on how you can get involved.
