Awin's Jess Brown and Hello Partner's Niamh Butler-Walton define the current position of agencies in the affiliate space.
Conference Producer at Hello Partner. Ex PerformanceIN Journalist.
A decade ago, you would have been surprised to find out the hold influencers and creators would have in marketing today.
Is the marketing funnel becoming obsolete in the modern world?
The affiliate marketing channel is renowned for being unshakeable, able to aid brands’ survival throughout periods of change and uncertainty.
When I was presented with the opportunity to speak with Adam Singolda, Founder and CEO of Taboola, I obviously jumped at the chance. Taboola is widely recognised as being the world’s leading content discovery and distribution platform, and Adam is responsible for the creation of this.
Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.