Niamh Butler-Walton - Hello Partner

How Agencies Went From Joining the Conversation to Being the Conversation

Awin's Jess Brown and Hello Partner's Niamh Butler-Walton define the current position of agencies in the affiliate space.

By Niamh Butler-Walton

/ 25 Nov 2022

How Agencies Went From Joining the Conversation to Being the Conversation

A Deep Dive into Scaling Influencer Relationships

A decade ago, you would have been surprised to find out the hold influencers and creators would have in marketing today.

By Niamh Butler-Walton

/ 29 Sep 2022

A Deep Dive into Scaling Influencer Relationships

Deep Dive: A Fresh Look at the Funnel

Is the marketing funnel becoming obsolete in the modern world?

By Niamh Butler-Walton

/ 5 Sep 2022

A Deep Dive into Inflation – What Does it Mean for You This Time?

By Niamh Butler-Walton

/ 1 Aug 2022

A Deep Dive into Inflation – What Does it Mean for You This Time?

Why Performance Marketing is the Single Most Resilient Channel – Insight from Adam Singolda

When I was presented with the opportunity to speak with Adam Singolda, Founder and CEO of Taboola, I obviously jumped at the chance. Taboola is widely recognised as being the world’s leading content discovery and distribution platform, and Adam is responsible for the creation of this.

By Niamh Butler-Walton

/ 27 Jul 2022

Why Performance Marketing is the Single Most Resilient Channel – Insight from Adam Singolda

Deep Dive: Does Our Future Involve Us, or Are We Going to be Left Behind?

Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.

By Niamh Butler-Walton

/ 30 Jun 2022

Deep Dive: Does Our Future Involve Us, or Are We Going to be Left Behind?

Want to Share Your Expertise at the US Partnership Awards? Here’s the Judging Panel You Could be Joining…

The US Partnership Awards, hosted by PerformanceIN and Talking Influence, are taking place on September 7, at the legendary Sony Hall in the heart of New York City. Created to

By Niamh Butler-Walton

/ 16 Jun 2022

Want to Share Your Expertise at the US Partnership Awards? Here’s the Judging Panel You Could be Joining…

Top Tips for Those From Lower Socioeconomic Backgrounds Who Want to Make it in Influencer Marketing

Today is National Social Mobility Awareness Day in the UK – but with just 12% of creative industry staff hailing from working class backgrounds, there is still much work to be

By Niamh Butler-Walton

/ 16 Jun 2022

Top Tips for Those From Lower Socioeconomic Backgrounds Who Want to Make it in Influencer Marketing

Deep Dive: Is There a Hack for Incrementality Success?

We all know that there are benefits to tracking affiliates that are driving elusive incremental sales, but who are they, and what does this mean for your programme as a whole?

By Niamh Butler-Walton

/ 26 May 2022

Deep Dive: Is There a Hack for Incrementality Success?

A Deep Dive Into Tracking Changes – What’s New and How Does it Affect You?

With the amount of talk we hear about privacy and tracking changes, it’s becoming tempting to block out the noise, so to speak. For a long time it felt, for some, as if there was a lot more talk than action.

By Niamh Butler-Walton

/ 3 May 2022

A Deep Dive Into Tracking Changes – What’s New and How Does it Affect You?

Deep Dive: How Can Influencer Marketing be an Answer for All Brands?

With the growth of social platforms, and the increase in it’s prevalence, it’s common knowledge that influencer marketing is a hugely successful marketing tactic, with more and more brands ploughing their focus (and spend) into influencers, especially within the fashion and beauty sectors.

By Niamh Butler-Walton

/ 31 Mar 2022

Deep Dive: How Can Influencer Marketing be an Answer for All Brands?

WTF is Probabilistic Attribution?

These days, it’s hard to go a few hours without hearing something about attribution. And rightly so, as the conversation about proper attribution and how this will continue in

By Niamh Butler-Walton

/ 10 Mar 2022