Niamh Butler-Walton

Niamh Butler-Walton


Conference Producer at Hello Partner. Ex PerformanceIN Journalist.

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Niamh Butler-Walton

WTF is Probabilistic Attribution?

These days, it’s hard to go a few hours without hearing something about attribution. And rightly so, as the conversation about proper attribution and how this will continue in the future is an important one to have. The landscape is shifting, with the legacy ways of tracking performance coming...

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