Niamh Butler-Walton - Hello Partner (Page 2)

Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?

With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022?

By Niamh Butler-Walton

/ 28 Feb 2022

Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?

What Does the Future of the QR Code Look Like?

The Superbowl took place on 13th February - the annual event gives celebrities, brands and marketers the opportunity to showcase themselves, and this year we saw hugely innovative utilisation of this…

By Niamh Butler-Walton

/ 16 Feb 2022

What Does the Future of the QR Code Look Like?

“I Respect Publishers the Most When They Are Transparent and Don’t Gloss Over Poor Performance.” – The Advertiser Diaries

In this edition of the Advertiser Diaries, Niamh Butler-Walton spoke to Dunelm’s Neale Madden. The conversation with Neale was hugely positive – it’s inspiring to hear from somebody

By Niamh Butler-Walton

/ 15 Feb 2022

“I Respect Publishers the Most When They Are Transparent and Don’t Gloss Over Poor Performance.” – The Advertiser Diaries

CEO of impact.com, David A. Yovanno on the Power of the Partnerships Economy

In the final installment of our CEO series, we’re so pleased to bring you insight from impact.com CEO David A. Yovanno. In truly great style, his answers round off the series with a hugely positive look towards 2022 and beyond.

By Niamh Butler-Walton

/ 2 Feb 2022

CEO of impact.com, David A. Yovanno on the Power of the Partnerships Economy

Deep Dive: The Benefits of Brand to Brand Partnerships

The benefits of brand to brand partnerships are obvious. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies.

By Niamh Butler-Walton

/ 31 Jan 2022

Adam Ross, CEO of Awin, on a People-First Future

The past year has been huge for the affiliate marketing industry, and Awin has been a company at the centre of a lot of this success. With Adam Ross having taken over as CEO in 2021, he is leading the network in its quest towards a more successful, diverse and inclusive space.

By Niamh Butler-Walton

/ 31 Jan 2022

Adam Ross, CEO of Awin, on a People-First Future

Webgains CEO, Richard Dennys, on SMEs Within the Affiliate Space and the Future of Partner Marketing

In our increasingly popular channel, the need for talent is paramount, especially considering the conversations taking place surrounding the convergence of affiliate and wider partner marketing.

By Niamh Butler-Walton

/ 27 Jan 2022

Webgains CEO, Richard Dennys, on SMEs Within the Affiliate Space and the Future of Partner Marketing

CEO of Rakuten Advertising, Nick Stamos, on the Convergence of Brand and Partner Marketing

The true value of the affiliate marketing channel is something those within the industry are aware of, but that others may not realise. Proving these benefits is incredibly important, and this can be done by truly understanding the value that affiliate brings beyond the last click

By Niamh Butler-Walton

/ 24 Jan 2022

CEO of CJ, Mayuresh Kshetramade, on the Evolution of the Performance Marketing Channel

We’re facing big changes within the performance and affiliate marketing channels, and CJ is a huge name in the space that is working hard to evolve the channel further.

By Niamh Butler-Walton

/ 20 Jan 2022

CEO of CJ, Mayuresh Kshetramade, on the Evolution of the Performance Marketing Channel

CEO of Partnerize, Matt Gilbert, on the Future of Partnership Marketing

Partner marketing is taking over, it is becoming apparent that we are no longer working in a siloed world.

By Niamh Butler-Walton

/ 17 Jan 2022

CEO of Partnerize, Matt Gilbert, on the Future of Partnership Marketing

Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025

It has been estimated that social commerce will account for 17% of all e-commerce spend by 2025.

By Niamh Butler-Walton

/ 16 Feb 2021