CEO of CJ, Mayuresh Kshetramade, on the Evolution of the Performance Marketing Channel
We’re facing big changes within the performance and affiliate marketing channels, and CJ is a huge name in the space that is working hard to evolve the channel further.
We’re facing big changes within the performance and affiliate marketing channels, and CJ is a huge name in the space that is working hard to evolve the channel further.
PerformanceIN recently managed to grab CEO of CJ, Mayuresh Kshetramade, for a chat. Mayuresh shed light on what he thinks will be the key trends throughout 2022 and beyond, as well as the importance of tracking customer journeys and more.
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You