We’re facing big changes within the performance and affiliate marketing channels, and CJ is a huge name in the space that is working hard to evolve the channel further.
We’re facing big changes within the performance and affiliate marketing channels, and CJ is a huge name in the space that is working hard to evolve the channel further.
PerformanceIN recently managed to grab CEO of CJ, Mayuresh Kshetramade, for a chat. Mayuresh shed light on what he thinks will be the key trends throughout 2022 and beyond, as well as the importance of tracking customer journeys and more.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
