Webgains CEO, Richard Dennys, on SMEs Within the Affiliate Space and the Future of Partner Marketing
In our increasingly popular channel, the need for talent is paramount, especially considering the conversations taking place surrounding the convergence of affiliate and wider partner marketing.
In our increasingly popular channel, the need for talent is paramount, especially considering the conversations taking place surrounding the convergence of affiliate and wider partner marketing.
PerformanceIN recently spoke to CEO of Webgains, Richard Dennys, about the creator economy, as well as the increase in popularity of sustainable brands and more.
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You