When working in the LinkedIn Marketing Solutions area, Keren recognised the explosive growth of the creator ecosystem. As the LinkedIn creator community started to expand, it became clear to the team that more resources were needed in that area. Keren wanted to be as close to the future of LinkedIn’s growth as possible, and she believes her role focused on growing the creator community is really the engine inside the engine for LinkedIn.

Working on the creator side at LinkedIn, Keren gets to know the creators on a personal level so that each project is tailored towards the individual creator. This means reading stories on how members create content on LinkedIn, as well as engaging in regular discussions with creators to learn more about their personal experiences. This is accomplished through my close partnership with the Creator Management team as well as User Research. As someone building products for creators, it’s essential that Keren understands them and listens to their feedback.

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