Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
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SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
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Talking Influence with: Charly Booth
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. The final bonus episode during Women’s History Month is with Influencer Partnerships Director at Engage Hub, Charly Booth. Charly...
Talent Manager Insider Tips for Brands working with Creators
Influencer talent managers are experts when it comes to bridging the gap between brands and influencers, ensuring that before signing a contract, both the brand and the influencer know what to expect from the partnership and whether they are the right fit for one another. Talking Influence reached out to...
A Day in the Life: Ali Grant, CEO, and Founder, Be Social
Ali Grant launched Be Social in 2012 as one of the first agencies with a hyper-focus on executing influencer outreach and collaboration. Ali recognised the power of digital creators and built a business that would aim to harness their influence. Today, Be Social is a leading digital communications agency specialising...
Three British Minority-Owned Media Companies Named in Snapchat’s First Global Content Accelerator Programme
Fleecey is a multi-media company dedicated to platforming underrepresented stories, The Connected Set is a gay-owned production company specialising in youth-focused entertainment formats, and Baiteze Squad is a cultural entertainment brand and Sunday League football club. The 523 programme is designed to support and spotlight small, minority-owned content companies and...
TikTok Follows Instagram and Snapchat with Stories Feature
In August, TikTok announced that the platform would begin testing the stories feature as a way to engage the community of users on the platform. Stories allow users to share more casual, personal, and quick content. Stories have been a huge success on Snapchat, Instagram, and Facebook over recent years....
WTF Series: WTF are PFP NFTs?
‘NFTs’, ‘crypto’, the ‘metaverse’ – a new phase of the internet has ushered in a whole new world of tech terminology that can seem intimidating and hard to understand. So let’s break down a pretty important part of it all… Firstly, what are NFTs? The full term – Non-Fungible Tokens – sounds...
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