Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
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SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
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The Secret to the Sidemen’s Success with Jordan Schwarzenberger
What started out as a group of friends collaborating on YouTube videos together to entertain an audience has fast become a thriving empire. If you aren’t familiar with the Sidemen, you must be living under a rock.
The Secrets of a Winning Brand Ambassador Programme
In the last several years, interest in influencer marketing has only been eclipsed by one other marketing strategy: brand ambassadors. A brand ambassador programme involves reactivating top-performing influencers over a longer-term period of time and on a regular basis. These programmes allow marketers to establish stronger partnerships with content creators...
Live From IMS London: The Growth of Performance Driven Influencer Marketing
With the Influencer Marketing Show NYC commencing tomorrow, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that you can expect to consume at this year’s shows by revisiting a session from #IMSLDN21....
A Day in the Life: Sarah Boyd, President, Socialyte
Having started her career in the fashion industry, and then moving towards the digital marketing space, it’s a true sign of the times that Sarah is now solidified within the influencer marketing industry.
“Be Reactive, Keep it Simple and Be Authentic.” – Influencer.com on Their US Expansion
We chatted with Ben Jeffries, CEO of Influencer.com to learn more about why he and his team decided to take their company to the states. Influencer.com started as a UK-based company that has now gone global. Why was the US one of the locations that you wanted to...
Celebrating the Top 30 US Changemakers in Influencer Marketing: Have Your Say
It is no secret that the influencer marketing space is expanding at a rapid pace. Influencer partnerships are becoming increasingly relevant amongst a growing number of markets across the world, particularly, we have noticed, in the US. As the desire for non-traditional influencer partnerships in the US develops, the Talking...
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