Influencer Marketing

The Secret to the Sidemen’s Success with Jordan Schwarzenberger

What started out as a group of friends collaborating on YouTube videos together to entertain an audience has fast become a thriving empire. If you aren’t familiar with the Sidemen, you must be living under a rock.

Neve Fear-Smith April 27, 2022 — 5 minutes read

The Secret to the Sidemen’s Success with Jordan Schwarzenberger

The Sidemen, a YouTube group comprised of seven best friends, launched into the social media space in 2013. Nine years on, the group has amassed millions of followers and billions of views and are well renowned for their consistently humorous and original content. As the group’s success only continues to skyrocket, it has become essential that they have a management team that can ensure the boy’s visions can become a reality. Enter Arcade Media.

Arcade Media was founded just over a year ago by Sam Uwins, Aaron O’Neill, and Jordan Schwarzenberger, who kindly took some time out of his jam-packed schedule to chat with Talking Influence about what it’s like managing one of the world's most successful YouTube groups.