With brands such as Walmart, L’Oreal, ASOS, Meta, and many more global giants in attendance, the IMS NYC audience left New World Stages having gained fresh and motivating insight on topics such as changing consumer behaviour, compliance, creative and measurable approaches with Instagram and TikTok, and influencer marketing’s position under the partnerships umbrella.
Lyle Stevens, CEO and Co-founder of Mavrck, partners of IMS NYC raised important points on the concept of social proof and consumer trust during his session ‘More Than Just Pretty Pictures: From Influencer Marketing to Social Proof at Scale’.
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