Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Uber’s Head of Advertising Shares Top Consumer Secrets at PI LIVE Europe
Among the buzzing networking and numerous industry-leading sessions, the keynote presentation from Paul Wright was a definite highlight, with attendees taking away exclusive insights.
One to Watch – Elizabeth Hoover, DMi Partners
Elizabeth Hoover Website | LinkedIn Elizabeth Hoover, a vital force within DMi Partners, has emerged as a prominent figure in the affiliate marketing landscape. With a rich background spanning technology, brand management, and agency expertise, Hoover brings a nuanced wisdom to the table. Her adeptness in international expansion and innovative affiliate...
Performance Marketing Team of the Year – Partnerize
Partnerize Website | LinkedIn Partnerize's Power of One: A Better Way to Partner. Partnerize demonstrates unparalleled prowess as a performance marketing team, distinguished by its 'Power of One' ethos. Serving 2,000 prominent global brands, Partnerize uniquely combines full-service account management with advanced technology capabilities, revolutionising affiliate...
Best Use of Data – RevLifter & River Island
RevLifter Website | LinkedIn 0:00 /0:10 1× Revlifter & River Island - Growing Intelligently In the US Iconic British high street brand River Island strategically approached its expansion into the US market by harnessing the power of data. Opting for sustainable growth over fleeting gains, River Island partnered with...
Together We Solved That! – Intent.ly & Kwik Fit
Intent.ly Website | LinkedIn 0:00 /0:10 1× Intent.ly & Kwik Fit: Proving The Incremental Value of Onsite Engagement & Conversion Tech Intent.ly, a customer journey optimisation platform, joined forces with the established automotive giant, Kwik Fit, in a pioneering collaboration. Their focus: proving the incremental value...
Best Use of Retail Media – Rakuten Advertising, Coles Liquor Group & Cashrewards
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× The Perfect Pairing: Rakuten Advertising, Coles Liquor Group & Cashrewards Bring Affiliate to Retail Media In a groundbreaking fusion of retail media and affiliate marketing, Rakuten Advertising, Coles Liquor Group, and Cashrewards introduced "The Perfect Pairing" campaign. Emulating the...
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