Rakuten Advertising

Website | LinkedIn


The Perfect Pairing: Rakuten Advertising, Coles Liquor Group & Cashrewards Bring Affiliate to Retail Media

In a groundbreaking fusion of retail media and affiliate marketing, Rakuten Advertising, Coles Liquor Group, and Cashrewards introduced "The Perfect Pairing" campaign.

Emulating the impact of a strategically placed supermarket aisle display, this collaboration enhanced the customer journey through the retail media channel.

By seamlessly integrating an enticing cashback campaign on Cashrewards' homepage, akin to eye-level allure in physical stores, the trio redefined digital marketing.

One defining element of this campaign was its unique funding: entirely supported by the beverage brand, mirroring traditional retail practices. Leveraging Cashrewards' Love Island partnership for pre-launch excitement, the campaign achieved unparalleled success.

The result? A 60-fold increase in sales for the beverage brand and a doubling of Coles’ Dark Spirit sales. This innovative synergy of retail media and affiliate marketing proved to be a winning combo in the eyes of our judges.

Judges Comments

“Clear objective, increase sales and traffic. A very creative campaign idea implemented across media. The recruitment of Coca Cola was a nice team effort.”

Deep Dive / Q&A

Hello Partner: What does it mean for you to win this award?
Ozanna Lesniewska, Rakuten Advertising:
It means our hours worked and paid off.

HP: What advice do you have for advertisers entering the retail media channel in 2024?
Edward Trinkwon, Rakuten Advertising:
Difficult question with the current economic situation. Work with Rakuten Advertising is one of the biggest pieces of advice, I would say! Use your data as well.

The Global Performance Marketing Awards 2023 was held in association with ad4mat

Find out more about entering the Global Performance Marketing Awards

Be among the first to receive event announcements and updates

Join the Newsletter
Share this post