With GA4 misattributing up to 13% of affiliate orders and conflicting data between platforms, is it still a reliable tool for measuring affiliate performance? In this session, our panelists will
In affiliate marketing, tracking failures are more than technical glitches, they can ignite crises, damage trust, and strain relationships with affiliates, merchants, and customers.
In 2025, affiliate marketing is shifting from transactional, coupon-based approaches to strategic, value-first relationships. For brands, it’s no longer about blanket media buying or last-click attribution—
Browser extensions, particularly toolbars and shopping assistant plugins, have long been integral to the affiliate ecosystem. These tools help drive conversions by offering users instant discounts, price comparisons, and cashback
Audience scale with precision targeting and high purchase intent? It's not too good to be true; it's a powerhouse combination available to affiliate marketing teams who
Economic fluctuations, regulatory crackdowns, and the shifting digital advertising landscape have left brands and affiliates wondering how to sustain growth while minimizing risk.
Want to start reporting on 30% - 70% more revenue from your current affiliates? Start tracking beyond customer purchases and capture data on repeat purchases and upsells.
