Economic fluctuations, regulatory crackdowns, and the shifting digital advertising landscape have left brands and affiliates wondering how to sustain growth while minimizing risk.
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Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
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Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots
I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.
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Sofia Aira
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Niklas Schwake on Balancing Brand and Performance and the Power of Community
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
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Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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