Hello Partner (Page 170)

Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing

Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.

By Neve Fear-Smith

/ 15 Feb 2023

Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing

Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap

Uncomfortable discussions are often the most important ones. In this case, fee transparency is essential in the influencer space to ensure creators are being paid what they deserve.

By Neve Fear-Smith

/ 14 Feb 2023

Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

TikTok’s search usage is increasing, encouraging the growth of TikTok as an e-commerce platform through TikTok Shop. With Gen Z at the social media forefront, SEO and TikTok specialists tell us how marketers can make this a win for them.

By Jack Shute

/ 13 Feb 2023

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

Amazon Takes on TikTok as it Embraces Social Commerce With ‘Inspire’ Feature - And Influencers Approve

Amazon catches up with TikTok as the race to become the top social commerce platform is on.

By Jack Shute

/ 9 Feb 2023

Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.

By Sol Wilkinson

/ 9 Feb 2023

Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

Why the Content Creator House Crashed

The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?

By Neve Fear-Smith

/ 8 Feb 2023

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.

By Sol Wilkinson

/ 7 Feb 2023

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game

Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.

By Jack Shute

/ 7 Feb 2023

Introducing Hello Partner’s Editorial Calendar

Plan ahead on major industry issues from budget planning to sustainability to the growth of the partnership economy by downloading our 2023 content outline.

By Newsdesk

/ 6 Feb 2023

Introducing Hello Partner’s Editorial Calendar

L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns

De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.

By Jack Shute

/ 3 Feb 2023

Social Chain Acquisition Asserts Dominance in a Digitally Native World

Brave Bison’s acquisition of Steven Bartlett’s Social Chain taps into a new generation of social-savvy entrepreneurs.

By Neve Fear-Smith

/ 3 Feb 2023