Performance Marketing / Members-only / Google Ads Axes Enhanced CPC, Right Before Holiday Season Google recommends using other tools, but some marketers are unhappy with the move. By Sol Wilkinson / 15 Aug 2023
Affiliate Marketing / Members-only / Week in Review: Affiliates Get the ‘Short’ End of the Stick on YouTube Everything you might have missed in partnership marketing from the past week. By Sol Wilkinson / 11 Aug 2023
Influencer Marketing / Paid-only / Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road. By Sol Wilkinson / 11 Aug 2023
Affiliate Marketing / Webgains is the First Affiliate Network to Join B Corp Community The company achieved its certification after a demanding assessment period. By Sol Wilkinson / 10 Aug 2023
Influencer Marketing / Is X’s (FKA Twitter) New Ranking Feature Useful for Influencer Marketers? The feature arrives amidst an ongoing effort to improve opportunities for creators on the platform. By Sol Wilkinson / 9 Aug 2023
Influencer Marketing / Members-only / Creators of Colour Half as Likely to Secure a Brand Deal in Their First Year New data provided by MSL identifies specific barriers to entry and success for diverse creators within the influencer marketing space. By Jack Shute / 8 Aug 2023
Creator Economy / Paid-only / Algorithm Altered: TikTok Updates Affecting EU Users Explained Users in the EU will soon be able to switch off personalisation, amongst other changes. How is this going to impact creators on the platform? By Sol Wilkinson / 7 Aug 2023
Affiliate Marketing / Members-only / Apple Puts Apps’ APIs Under the Microscope App developers will now have to select a reason for gathering data from an approved list, which will be rolled out in the autumn. By Sol Wilkinson / 4 Aug 2023
Affiliate Marketing / Members-only / Week in Review: UK's Online Safety Bill Could Put Creators in Danger Everything you might have missed from the past week in partnership marketing. By Sol Wilkinson / 3 Aug 2023
Newsdesk / Speaker Submissions for PI LIVE and IMS Europe 2023 Now Open! Your opportunity to make your voice heard. By Newsdesk / 2 Aug 2023
Affiliate Marketing / Paid-only / JavaScript Tag vs. API – What Is the Future of Affiliate Tracking? Is one approach better than the other? We hear from a panel of experts. By Sol Wilkinson / 2 Aug 2023
