Hello Partner (Page 168)

International Women’s Day Drives Revenue for Women’s Wellness Brands

Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.

By Sol Wilkinson

/ 8 Mar 2023

International Women’s Day Drives Revenue for Women’s Wellness Brands

“Creators Are Helping to Close the Gap Between Brands and Customers”: LTK on What it Means to be a Global Influencer Marketing Award Winner

There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close, we wanted to catch up with some previous winners to see what they have been up to since securing their accolades.

By Neve Fear-Smith

/ 8 Mar 2023

TikTok Adds Advanced Audio Options for Brands via ‘Sounds for Business’ - Signalling the Start of a New Focus on Sound

TikTok is about to get even louder with the introduction of its latest audio feature, Sounds for Business, which could be a game changer in content creation for brands and creators.

By Jack Shute

/ 7 Mar 2023

TikTok Adds Advanced Audio Options for Brands via ‘Sounds for Business’ - Signalling the Start of a New Focus on Sound

How the De-influencing Trend Could be Detrimental for Creator Brand Partnerships

The fire has well and truly been fueled. After taking some time to let the dust settle and scope out the trend, we have been able to gather a clear idea as to what the de-influencing trend could mean for the future of brand and creator partnerships.

By Neve Fear-Smith

/ 7 Mar 2023

The Problem with Subnetworks – Part One

We're investigating marketers' issues with blind subnetworks...

By Sol Wilkinson

/ 6 Mar 2023

TIME Inc.’s Tameka Bazile Wants To Be Brands’ Guide to the World of Web3

The catch-all term for emerging technologies such as NFTs and the metaverse is a lot more than just a buzzword. But marketers need to understand why.

By Jack Shute

/ 6 Mar 2023

TIME Inc.’s Tameka Bazile Wants To Be Brands’ Guide to the World of Web3

What the Creator Economy Needs to Know About New YouTube CEO’s Plans

YouTube welcomes a new CEO with great plans to invest further in the creator economy.

By Neve Fear-Smith

/ 2 Mar 2023

What the Creator Economy Needs to Know About New YouTube CEO’s Plans

Replay: Should You Invest in AI This Year?

Watch our webinar to find out what tech you should be investing in, and what the trule value of AI is for the affiliate/influencer marketing industry.

By Sol Wilkinson

/ 1 Mar 2023

Replay: Should You Invest in AI This Year?

Hello Partner Launches Brand Council for the Partnership Marketing Industry

Hello Partner invites you to become a founding member of our global brand council, exclusively for brands and retailers active in the partnership marketing space.

By Neve Fear-Smith

/ 1 Mar 2023

Monthly Top Line – February 2023

February has seen a good few shake-ups within the partnership marketing industry, welcoming new leaders into the space. One popular podcaster joins the influencer marketing world, more marketers move up to the C-suite, and a Global CEO switches base, as some move stateside and others start fresh.

By Neve Fear-Smith

/ 28 Feb 2023

Let's BeReal - the Trending App is Struggling Without Monetisation and Branded Content Creation

With such a drastic rise and fall, users and investors are wondering what BeReal has done wrong. Maybe it can find a solution - let’s take a deep dive into how BeReal could make it to 2024…

By Jack Shute

/ 27 Feb 2023

Oh Polly vs. Fenty Beauty – Will Paid or Earned Media Help Retailers Meet their Marketing Goals?

After the Super Bowl, Rihanna's comeback performance was hot topic across all of our social media feeds. From marketers' perspectives, they were tuning into the R&B star's genius marketing stunt.

By Neve Fear-Smith

/ 27 Feb 2023

Oh Polly vs. Fenty Beauty – Will Paid or Earned Media Help Retailers Meet their Marketing Goals?