Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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Influencer Grace Beverley Penalised by ASA, As Business Owners Must Now Disclose Advertising
Scott Guthrie from the IMTB gives his two cents on this "precedent-setting" ruling in influencer marketing.
Week in Review: Google’s Spam Update Goes Worldwide, While AI Overviews Cause Havoc in the US
All the news in affiliate and performance marketing you missed this week.
Best Performance Marketing Agency Winner – KINESSO UK&I
KINESSO UK&I Website | LinkedIn KINESSO UK&I – Performance in Motion: Setting New Standards In Digital Performance Marketing Excellence The MarTech landscape has witnessed substantial transformations, driven by advancements in AI, automation, and retail dynamics. Marketers are tasked with finding competitive advantages amid ubiquitous algorithmic tools and determining...
Together We Solved That – Uniqodo & BT Group
Uniqodo Website | LinkedIn Uniqodo & BT Group: Seamless Plusnet to EE Migration Lands Unprecedented Retention Success In a groundbreaking partnership, Uniqodo and BT Group tackled the formidable task of migrating Plusnet mobile customers seamlessly to EE, facing historic industry challenges head-on. With EE's acquisition by BT Group, consolidating...
Best Affiliate & Partnership Marketing Agency – Silverbean
Silverbean Website | LinkedIn Silverbean: Going for Gold At Silverbean, the mission is to be indispensable to clients, prompting the launch of 'Gold Rush' in 2023 to drive gold performance metrics. This internal project aimed to incrementally raise benchmarks and ensure a laser focus on excellence. The agency employs...
Publisher of the Year – TopCashback
TopCashback Website | LinkedIn Rewarding Relationships: TopCashback's Strategic Success TopCashback, the UK's leading cashback platform, secured the Publisher of the Year award by upholding its core values of fairness and excellence. With 14 million users and over 6,000 advertisers, their commitment to integrity remained unwavering amidst...
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