Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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Best Brand Engagement Campaign – PHD UK
PHD UK Website | LinkedIn Human Led, Tech Powered - The Golden Ratio In collaboration with PwC and LinkedIn, PHD UK showcased a full-funnel strategy that harmoniously combined human insight and advanced technology. The campaign was launched to tackle the increasing complexity of business challenges in the digital era. It aimed...
Best Travel Leisure and Lifestyle Campaign – Jack.tm & OnTheBeach
Jack.tm Website | LinkedIn Jack.tm & OnTheBeach – Peak Profits With The Power Of Search In the face of Google's push towards automation and AI in advertising, Jack.tm and OnTheBeach took on the challenge, leveraging the core fundamentals of Google Ads for peak performance. They navigated the...
Best Experimental Campaign – Brainlabs
Brainlabs Website | LinkedIn Brainlabs’ tech combatted paid search inflation for Estée Lauder Companies UK&I Facing escalating media costs, aggressive retail discounts, and heightened competition, Estée Lauder Companies (ELC) UK & Ireland sought innovative solutions to optimise their advertising spend. Brainlabs answered the call with a pioneering AI tool...
Best Use of AI in Performance Marketing – affiliate ai
affiliate.ai Website | LinkedIn 0:00 /0:11 1× affiliate.ai - Generative Reporting to Supercharge Affiliate Marketing Revolutionising the affiliate marketing industry, affiliate.ai offers unparalleled AI-driven insights, simplifying data into actionable intelligence. Their proprietary Real-Time Data Processing and Self-Learning Algorithms eliminate conventional data handling, streamlining clients' decision-making...
Best Full Funnel Strategy – Customer First Digital & Face The Future
Customer First Digital Website | LinkedIn 0:00 /0:06 1× FTF ON THE ROAD - Breaking Down the Barriers of Digital In the face of tougher economic times, both Customer First Digital and Face the Future (FTF) recognised the importance of investing in long-term business growth. With limited ability to...
Best Content Partnership – Awin and M&S
Awin & M&S Website | LinkedIn Awin & M&S: They shoot, they score! An M&S Dream Team Together, Awin and Marks & Spencer (M&S) authentically tapped into the rising popularity of women's football in Britain, leveraging the momentum from the Lionesses&...
