Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
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AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Week in Review: Consent Calamity and Terminator Updates
Catch up on all you missed in affiliate and performance marketing this week.
One to Watch – Jonathan Mathes, Tombras
Tombras Website | LinkedIn Jon Mathes: A Trailblazer in Affiliate Marketing at Tombras In just two years, Jon Mathes has made his mark on the affiliate marketing landscape, rapidly ascending from the first full-time affiliate marketing team member to the Director of Affiliate Marketing. His leadership has expanded Tombras' affiliate...
Most Innovative Technology – LTK Marketplace
LTK Website | LinkedIn LTK Marketplace A groundbreaking innovation in the partnerships space, LTK Marketplace’s two-way, brand-to-creator connection impressed our judges and, already, is driving immense growth for brands and creators. The platform's launch in late 2023 marked a pivotal moment, offering brands and creators a seamless and...
The Hookup - Best Tech for Brands – impact.com
impact.com Website | LinkedIn 0:00 /0:13 1× impact.com Discovery and CRM Suite impact.com's Discovery and CRM Suite has had a transformative impact on partnership management. By addressing the bottleneck of partner discovery and recruitment, impact.com has vastly improved the landscape for partnership teams....
Best Finance Partnership – Wasserman and Intuit
Wasserman Website | LinkedIn 0:00 /0:20 1× Wasserman x Intuit: TurboTax US College Student Engagement Program By effectively addressing Intuit's annual challenge of driving results within a four-month window, this collaboration proved best in class for Finance Partnerships. Targeting 18-to-24-year-old college students during the 2022 tax season,...
Best Data-Driven Influencer Marketing Campaign – Woot! & CJ
CJ Website | LinkedIn 0:00 /0:08 1× Woot! & CJ Score an Incremental $1M with an Insights-Based Expansion Effort In an ever-changing consumer landscape, Woot! and CJ collaborated to navigate shifting demand dynamics effectively. With the onset of the pandemic altering shopping behaviors, their partnership sought to harness data-driven...
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