Hello Partner (Page 166)

Helping TikTok Creators Understand Regulations with Refreshed Community Guidelines

/ 21 Mar 2023

Subnetwork Solutions: How Machine Learning is Tackling Affiliate Fraud

The third and final part of our subnetworks investigative series will provide a recap of the issues that the affiliate space is tackling, providing you with actionable solutions to overcome the hurdles presented by subnetworks.

By Neve Fear-Smith

/ 21 Mar 2023

Subnetwork Solutions: How Machine Learning is Tackling Affiliate Fraud

Creators Can Keep 100% of Profits from TikTok Paywall Feature, But For How Long?

Claims that the TikTok Series feature will allow creators to reap 100% of profits from premium content seem to have been corroborated as the feature rolls out. But many ambiguities make the model's benefits unclear.

By Sol Wilkinson

/ 20 Mar 2023

Creators Can Keep 100% of Profits from TikTok Paywall Feature, But For How Long?

The Next Trillion Dollars

Annual online retail recently surpassed one trillion dollars for the first time. As we crawl towards two trillion, what opportunities can we take to increase affiliate marketing's influence on these figures?

By Brook Schaaf

/ 20 Mar 2023

Microsoft Partners with Channel 4, While Netflix Considers Independence

Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.

By Sol Wilkinson

/ 17 Mar 2023

Microsoft Partners with Channel 4, While Netflix Considers Independence

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

There could be a secret for brand marketing success during the cost of living crisis. That cat is now out of the bag, with niche influencers as your answer. But are they here to stay or just another passing trend?

By Jack Shute

/ 17 Mar 2023

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Our first webinar of Q2 will provide the tools to brands who are looking for expert advice on where and how best to spend their influencer marketing dollars on a budget.

By Neve Fear-Smith

/ 17 Mar 2023

Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones

It’s been quite the week for TikTok, and uncertain times are certainly ahead for the platform.

By Jack Shute

/ 16 Mar 2023

The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones

Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced

Now in its second year, the much anticipated US Partnership Awards shortlist has been revealed ahead of the ceremony in Miami on April 3rd.

By Neve Fear-Smith

/ 16 Mar 2023

Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced

A Resurgence of Youtube in a Sea of New Platforms

Founded in 2005, YouTube quickly became the home for accessible video content across the globe. But since competitors like TikTok and Instagram have started following in the platform’s footsteps, is there any hope for YouTube taking back the crown as the king of video?

By Neve Fear-Smith

/ 16 Mar 2023

A Resurgence of Youtube in a Sea of New Platforms

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Creators and brands are being increasingly held to account by governing bodies — a necessary process within advertising. But are regulators keeping up with the fast-changing environment of the influencer marketing industry?

By Jack Shute

/ 15 Mar 2023

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Pre-register Now for the Biggest and Best PI LIVE Yet!

Save 20% on your ticket by pre-registering for the exciting return of PI LIVE Europe.

By Sol Wilkinson

/ 15 Mar 2023

Pre-register Now for the Biggest and Best PI LIVE Yet!