Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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Best Managed Affiliate Programme, SME - Thoughtmix & Ego
Thoughtmix Website | LinkedIn 0:00 /0:08 1× Thoughtmix and Ego – Sustainable growth for fast fashion As Ego faced challenges of vouchercode reliance and underperforming upper to mid-funnel affiliates, Thoughtmix devised a comprehensive strategy for sustainable revenue growth. Their execution involved a meticulous test-and-learn budget approach, optimising placements and removing...
How Publishers Can Thrive in a Post-Google Affiliate Landscape
We hear from experts across the industry on what a post-Google affiliate landscape might look like and how you can best navigate it to ensure success.
Savings United Talk Rebrand, Site Reputation Abuse, and More
Dan Cohen and Rebekah Ciccarello discuss the company's rebrand and how Google's cull on third-party coupon sites has affected the business.
Best Influencer Marketing Campaign - THG Society, Partnerize & Harrods
THG Society Website | LinkedIn 0:00 /0:12 1× Harrods H beauty Carnival: From Online to Store, THG Society Get the Party Started using the Influencer Channel for Brand, Traffic, and Footfall, Powered by Partnerize This innovative partnership bridged online and in-store experiences, redefining beauty retailing. Leveraging THG Society'...
Best Finance Campaign - Finder & eToro
Finder Website | LinkedIn Finder: Defying the downturn: Achieving growth in tough market conditions In a year marked by economic turbulence, acquiring new investing customers posed a formidable challenge for finance brands. The allure of potential gains clashed with the specter of potential losses, especially as competing savings products promised growth...
Best B2B Campaign - CHS and HSBC UK
CHS Website | LinkedIn Bigging-up the start-ups with HSBC Kinetic Orchestrated in collaboration with Grey for strategic direction and Kepler for media planning, this campaign stood out for its innovative approach and impactful execution. At its core, the campaign celebrated the success and potential of small business owners, positioning them as...
