Hello Partner (Page 165)

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.

By Jack Shute

/ 30 Mar 2023

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Indian Brands’ Influencer Marketing Budgets Set to Increase Despite TikTok Ban

Despite the initial shock that TikTok may be gradually slipping away from the media mix, perhaps this doesn’t have to be the be-all and end-all for the creator economy…

By Neve Fear-Smith

/ 30 Mar 2023

Indian Brands’ Influencer Marketing Budgets Set to Increase Despite TikTok Ban

The IAB’s New Ad Campaign Urges Digital Advertisers to ‘Shelve the Silverware’ and Demand the Gold Standard

The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.

By Jack Shute

/ 29 Mar 2023

Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?

Trend predictions have been pointing in the direction of live-stream social commerce since the pandemic. But is it all it’s cracked up to be?

By Neve Fear-Smith

/ 29 Mar 2023

Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?

Unite, Innovate, and Reimagine: Join the Creator Economy’s Brightest Minds to Navigate the Future at IMS Europe 2023

Save 20% on your ticket by pre-registering for the sensational return of the Influencer Marketing Show Europe.

By Neve Fear-Smith

/ 28 Mar 2023

Unite, Innovate, and Reimagine: Join the Creator Economy’s Brightest Minds to Navigate the Future at IMS Europe 2023

Survey Reveals How Tech-Based Shopping Experiences Are Driving Conscious Consumerism

With Earth Day on the horizon, and Hello Partner focusing on the theme of green marketing and sustainability throughout the month of April, we take a look at how consumers are becoming more conscious of their shopping habits.

By Neve Fear-Smith

/ 28 Mar 2023

Survey Reveals How Tech-Based Shopping Experiences Are Driving Conscious Consumerism

The Creator Race: Snapchat Could be the Next Best Platform as TikTok Ban Looms

With a potential ban on TikTok looming in the US, and with governments taking a stand against the app around the world, marketers and creators must start planning ahead by asking the question: “What’s the next best thing?”

By Jack Shute

/ 27 Mar 2023

The Creator Race: Snapchat Could be the Next Best Platform as TikTok Ban Looms

ASA Updates Guidance for Influencer Marketing - The Key Takeaways for Brands and Creators

New regulations for influencers and the brands that work with them have been introduced by the ASA, but what does it mean for you? We follow the industry’s reaction…

By Jack Shute

/ 24 Mar 2023

Protecting Mental Health – Are There Some Things That Don’t Need Influencing?

Not only is TikTok a platform that hosts content to entertain, but the mass of educational content on the short video app also holds great potential to enrich viewers' minds. However, there are some things that may be better kept offline…

By Neve Fear-Smith

/ 23 Mar 2023

Protecting Mental Health – Are There Some Things That Don’t Need Influencing?

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.

By Jack Shute

/ 23 Mar 2023

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

An Industry Ripe for Automation: Rob Berrisford on How AI Will Superpower Affiliate Marketing

Affiliate.ai's Founder stopped by to explain why large language models are about to revolutionise the affiliate industry.

By Sol Wilkinson

/ 22 Mar 2023

An Industry Ripe for Automation: Rob Berrisford on How AI Will Superpower Affiliate Marketing

Taking Podcasts to the Next Level: LinkedIn's Innovative Approach

With a mission to support those who create content online, LinkedIn’s new Podcast Network is the next step towards an audio content boom in the social space.

By Neve Fear-Smith

/ 22 Mar 2023