Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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Marriott Sued by Sony for Unlicensed Use of Music
The lawsuit serves as a reminder to agencies, creators, and brands about the severe pitfalls of improper licensing.
Best Use of Dynamic Commissioning – Ipsos and impact.com
impact.com Website | LinkedIn Ipsos and impact.com implement a first-of-its-kind dynamic payout system Ipsos, renowned for its rigorous market research methods, sought to target diverse demographic segments globally through Ipsos iSay, its market research panel. The team needed a solution to amend commissioning based on priority segment recruitment, leading...
Best Use of Data and Insights – In Digital & Puresport
In Digital Website | LinkedIn 0:00 /0:10 1× In Digital & Puresport – Data stories to triple your ROI By leveraging optimised data and insights, In Digital transformed Puresport's business and marketing approach, exceeding growth targets while achieving a remarkable 3x ROI improvement. Unlike short-term gains, they employed...
Best Performance Marketing Innovation - gocertify & Curry's
gocertify Website | LinkedIn 0:00 /0:11 1× Transforming the voucher experience: Currys' success with gocertify's OfferHub Together, gocertify and Currys pioneered OfferHub, a revolutionary offers page solution tailored to Currys' needs. Developed through meticulous analysis and cutting-edge technology, OfferHub avoids traditional iframes for better SEO,...
Best Paid Social Campaign - Hello Earth Agency & BRANWYN
Hello Earth Agency Website | LinkedIn 0:00 /0:08 1× It's not itchy, we promise - Hello Earth Agency x BRANWYN Tasked with driving further growth for the Merino Wool Innerwear brand, Hello Earth exceeded expectations with their innovative strategies and personal touch. By implementing fresh approaches to...
Best Paid Search Campaign - OMD UK & British Gas
OMD UK Website | LinkedIn 0:00 /0:07 1× Hyper Localisation for a National Boiler Brand Facing challenges with market share in the home repair sector, British Gas sought to improve customer experience and media efficiency. OMD UK devised an innovative strategy that connected engineer availability to paid search activity...
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