Performance Marketing / Members-only / Prime Time Performance: tvScientific Brings CPO to CTV Space Advertisers can now buy CTV campaigns on a performance basis, available through many major networks and platforms. By Sol Wilkinson / 18 Aug 2023
Influencer Marketing / Members-only / Week in Review: Mavrck Report Reveals Shifts in Creator Pay Everything you might have missed from the past week in partnership marketing. By Jack Shute / 18 Aug 2023
Creator Economy / Members-only / The Unravelling of Threads: Meta’s New App Sees Dramatic Drop In Engagement Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?” By Jack Shute / 16 Aug 2023
Affiliate Marketing / Shaping Leaders, Sparking Success: AMLeaders, Expert-Led Training for Affiliate Marketing Excellence Registration is now open for our exciting new venture with Affiverse. By Newsdesk / 16 Aug 2023
Performance Marketing / Members-only / Google Ads Axes Enhanced CPC, Right Before Holiday Season Google recommends using other tools, but some marketers are unhappy with the move. By Sol Wilkinson / 15 Aug 2023
Affiliate Marketing / Members-only / Week in Review: Affiliates Get the ‘Short’ End of the Stick on YouTube Everything you might have missed in partnership marketing from the past week. By Sol Wilkinson / 11 Aug 2023
Influencer Marketing / Paid-only / Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road. By Sol Wilkinson / 11 Aug 2023
Affiliate Marketing / Webgains is the First Affiliate Network to Join B Corp Community The company achieved its certification after a demanding assessment period. By Sol Wilkinson / 10 Aug 2023
Influencer Marketing / Is X’s (FKA Twitter) New Ranking Feature Useful for Influencer Marketers? The feature arrives amidst an ongoing effort to improve opportunities for creators on the platform. By Sol Wilkinson / 9 Aug 2023
Influencer Marketing / Members-only / Creators of Colour Half as Likely to Secure a Brand Deal in Their First Year New data provided by MSL identifies specific barriers to entry and success for diverse creators within the influencer marketing space. By Jack Shute / 8 Aug 2023
Creator Economy / Paid-only / Algorithm Altered: TikTok Updates Affecting EU Users Explained Users in the EU will soon be able to switch off personalisation, amongst other changes. How is this going to impact creators on the platform? By Sol Wilkinson / 7 Aug 2023
