With social media giants like Snapchat, TikTok, and Instagram joining the AI chatbot bandwagon, it’s essential for marketers to get ahead of the game and prepare to utilise this feature for brands and businesses.
The rise of deepfakes has caused one influencer marketing agency to call out for change. We hear from others in the industry about what needs to be done, and whether this is more of an issue for macro- or micro-influencers.
At PI LIVE Miami, industry experts gathered on the Rakuten Advertising Stage to share their thoughts, experiences, and predictions for content commerce in the years to come.
With his extensive experience in leading expansion efforts for ByteDance in South East Asia and the Middle East, Yikai offers valuable insights into the strategies and approaches that have helped brands achieve success on TikTok.
It’s been another busy month in the partnerships space. From Twitter to UNiDAYS to Webgains, CEOs seem to be the theme of May, as many businesses saw a changing of the guard.
