The affiliate channel needs a strong, collective voice to head off reputational damage and break out of its own echo chamber. Despite inertia, it can be done.
Google will remove all rules-based attribution models, including first click, by the end of the year, in order to replace them with its data-driven attribution model. How is this going to affect the affiliate space?
Snapchat’s new integration with Rockerbox sets to provide “multi-touch measurement for the modern marketer” as the platform continues to increase its marketing offering.
It’s no secret that influencer marketing can be a highly effective strategy for brands to reach and engage their target audiences. However, it's essential to approach it with a clear plan and a thorough understanding of what works and what doesn't, especially if you’re just starting out.
With a ban in Italy, and investigations in many more countries, the future of the popular AI chatbot has suddenly become unclear. Having now become a solid fixture in the affiliate industry, how might the space react to a pause on AI usage?
Hello Partner is excited to provide its community with the opportunity to meet, mingle, and support our charity partners in cities across Europe this summer.
