Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
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AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Influencer Grace Beverley Penalised by ASA, As Business Owners Must Now Disclose Advertising
Scott Guthrie from the IMTB gives his two cents on this "precedent-setting" ruling in influencer marketing.
Week in Review: Google’s Spam Update Goes Worldwide, While AI Overviews Cause Havoc in the US
All the news in affiliate and performance marketing you missed this week.
Best Performance Marketing Agency Winner – KINESSO UK&I
KINESSO UK&I Website | LinkedIn KINESSO UK&I – Performance in Motion: Setting New Standards In Digital Performance Marketing Excellence The MarTech landscape has witnessed substantial transformations, driven by advancements in AI, automation, and retail dynamics. Marketers are tasked with finding competitive advantages amid ubiquitous algorithmic tools and determining...
Together We Solved That – Uniqodo & BT Group
Uniqodo Website | LinkedIn Uniqodo & BT Group: Seamless Plusnet to EE Migration Lands Unprecedented Retention Success In a groundbreaking partnership, Uniqodo and BT Group tackled the formidable task of migrating Plusnet mobile customers seamlessly to EE, facing historic industry challenges head-on. With EE's acquisition by BT Group, consolidating...
Best Affiliate & Partnership Marketing Agency – Silverbean
Silverbean Website | LinkedIn Silverbean: Going for Gold At Silverbean, the mission is to be indispensable to clients, prompting the launch of 'Gold Rush' in 2023 to drive gold performance metrics. This internal project aimed to incrementally raise benchmarks and ensure a laser focus on excellence. The agency employs...
Publisher of the Year – TopCashback
TopCashback Website | LinkedIn Rewarding Relationships: TopCashback's Strategic Success TopCashback, the UK's leading cashback platform, secured the Publisher of the Year award by upholding its core values of fairness and excellence. With 14 million users and over 6,000 advertisers, their commitment to integrity remained unwavering amidst...
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