All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.
As we head closer to 2024, the partnership marketing industry looks to the future as the potential to progress and innovate becomes more accessible. To help with that, some of the industry’s biggest businesses have made some notable hires and developments to prepare for the year ahead.
Let’s see who’s been making a splash in November, and what they’re bringing to the table as the new year fast approaches.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
