The Global Performance Marketing Awards (GPMAs) is back for its seventh year, with new categories and exciting opportunities to recognise and reward the industry’s creme-de-la-creme. Download the entry kit now for the best chance of writing an award-winning entry.
During the Influencer Marketing Show takeover at PI LIVE Miami, YouTube’s Tiffany Matloob took to the stage to unpack how you can unlock the power of the creator community.
As consumer search continues to evolve, TikTok is in a winning battle to provide an answer quickly, directing traffic away from Google with its latest update: ‘Featured Snippets’.
The true value of creator marketing lies in the halo effect, where the long-tail impact of a creator activation can influence a customer's journey long after a simple click or conversion.
Instagram has introduced a new feature that allows users to add up to five links to their profile bios, which can direct their followers to other content such as storefronts, charity causes, or even profiles on other social platforms.
Having hosted its annual Partner Summit, Snap Inc. has unveiled new tools designed to help content creators expand their reach and grow their following.
There was a common theme weaving through the influencer marketing sessions at PI LIVE Miami: How can brands best adapt and succeed during times less stable?
Instagram has revealed enhancements to Reels in a bid to support creators in expressing their inventiveness, engaging with audiences, and earning revenue.
