Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
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AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Best Brand Engagement Campaign – PHD UK
PHD UK Website | LinkedIn Human Led, Tech Powered - The Golden Ratio In collaboration with PwC and LinkedIn, PHD UK showcased a full-funnel strategy that harmoniously combined human insight and advanced technology. The campaign was launched to tackle the increasing complexity of business challenges in the digital era. It aimed...
Best Travel Leisure and Lifestyle Campaign – Jack.tm & OnTheBeach
Jack.tm Website | LinkedIn Jack.tm & OnTheBeach – Peak Profits With The Power Of Search In the face of Google's push towards automation and AI in advertising, Jack.tm and OnTheBeach took on the challenge, leveraging the core fundamentals of Google Ads for peak performance. They navigated the...
Best Experimental Campaign – Brainlabs
Brainlabs Website | LinkedIn Brainlabs’ tech combatted paid search inflation for Estée Lauder Companies UK&I Facing escalating media costs, aggressive retail discounts, and heightened competition, Estée Lauder Companies (ELC) UK & Ireland sought innovative solutions to optimise their advertising spend. Brainlabs answered the call with a pioneering AI tool...
Best Use of AI in Performance Marketing – affiliate ai
affiliate.ai Website | LinkedIn 0:00 /0:11 1× affiliate.ai - Generative Reporting to Supercharge Affiliate Marketing Revolutionising the affiliate marketing industry, affiliate.ai offers unparalleled AI-driven insights, simplifying data into actionable intelligence. Their proprietary Real-Time Data Processing and Self-Learning Algorithms eliminate conventional data handling, streamlining clients' decision-making...
Best Full Funnel Strategy – Customer First Digital & Face The Future
Customer First Digital Website | LinkedIn 0:00 /0:06 1× FTF ON THE ROAD - Breaking Down the Barriers of Digital In the face of tougher economic times, both Customer First Digital and Face the Future (FTF) recognised the importance of investing in long-term business growth. With limited ability to...
Best Content Partnership – Awin and M&S
Awin & M&S Website | LinkedIn Awin & M&S: They shoot, they score! An M&S Dream Team Together, Awin and Marks & Spencer (M&S) authentically tapped into the rising popularity of women's football in Britain, leveraging the momentum from the Lionesses&...
