Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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What We Learned at Partnerize’s Partnership Day
Insights around the funnel, breaking new markets, tracking, and more.
Best Performance Marketing Technology – BENlabs
BENlabs Website | LinkedIn BENlabs’ AI-Driven Insights Empower Brands and Creators To Reach New Audiences BENlabs’ AI-driven solutions revolutionised brand-creator collaborations. By leveraging advanced AI algorithms, BENlabs simplifies audience targeting, empowering brands to establish impactful connections with their target demographics. Partnering with TubeBuddy, their YouTube optimisation toolkit, BENlabs offers unmatched insights...
Best Technology for Retailers – Uniqodo
The Launch of Uniqodo's Experience Builder: Redefining Retail Promotions Website | LinkedIn Campaign name here Uniqodo's Experience Builder, a pioneer in retail technology, addresses the complex promotion landscape faced by retailers in 2024. Its launch in Autumn 2023 revolutionises promotion execution with seamless integration of promotion engine...
Best Technology and Telecoms Campaign – Uniqodo & BT Group
Uniqodo Website | LinkedIn Uniqodo & BT Group: Seamless Plusnet to EE Migration Lands Unprecedented Retention Success Last year, BT Group and Uniqodo collaborated on a groundbreaking mission: to seamlessly migrate Plusnet mobile customers to EE, overcoming industry migration pitfalls with a customer-centric vision. Post the acquisition of EE by BT...
Best Retail and E-commerce Campaign – Jack.tm & Secret Sales
Jack.tm Website | LinkedIn Jack.tm & Secret Sales - Making Gross Profit Skyrocket In the landscape of growing online consumer demand and economic unpredictability, Jack.tm forged a strategic alliance with Secret Sales to redefine retail dynamics. Secret Sales, renowned for democratising access to the world's most...
Best Use of Programmatic Ad Buying – EssenceMediacom & Blinds 2go
EssenceMediacom Website | LinkedIn 0:00 /0:10 1× EssenceMediacom combined the benefits of programmatic ad buying and human expertise to help Blinds 2go increase their new customer mix and deliver strong marketing efficiencies In 2023, Blinds 2Go aimed for double-digit sales growth, entrusting EssenceMediacom with a £200k programmatic budget to...
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