With visions of mulled wine and festive feasts now glistening on the horizon, as we wind down to a well-deserved holiday break, we have some information to make you aware of before falling into a stuffing-induced stupor.
The past week has seen several changes to legislation and big browser updates that will have an affect on the performance and affiliate marketing landscape. We’ve recounted these below, to keep you in the loop and ready for action in the new year.
Google’s new CMP requirements
Starting from February 1, 2024, Google will enforce consent management requirements for its Search Ads publisher products (AdSense and Programmable Search Engine) in the European Economic Area (EEA) and the UK.