Advertisers on Awin and impact.com can now access the technology to automate tasks and process data.
Last month, we mentioned that it’s an exciting time for AI, as advancements in the space seemed to ramp up after a quiet lull over the summer.
This week, we can say it’s an exciting time for AI and affiliate marketing. Or, more specifically, the increasing unification of the two.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
