The collaboration aims to make brand-to-brand partnerships a lucrative reality for the network’s clients.
Global affiliate network Awin has announced its partnership with BrandSwap, a plug-and-play retail media solution provider. The collaboration will allow Awin’s advertisers to easily access the retail media channel via BrandSwap’s technology.
The retail media space has exploded in popularity this year. Driven by the slow death of third-party cookies, this type of advertising offers a myriad of advantages to marketers right now.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
