New research shows that the financial service isn't as popular with younger users as it is with older ones.
It’s no secret that Buy Now, Pay Later (BNPL) has been the golden child of affiliate marketing this year.
Since the financial model skyrocketed into global popularity, it’s become a booming industry valued at US $309.2 billion and is now the best-performing affiliate partner for incremental growth.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
