New research shows that the financial service isn't as popular with younger users as it is with older ones.
It’s no secret that Buy Now, Pay Later (BNPL) has been the golden child of affiliate marketing this year.
Since the financial model skyrocketed into global popularity, it’s become a booming industry valued at US $309.2 billion and is now the best-performing affiliate partner for incremental growth.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
