Is Buy Now, Pay Later Losing Its Cool? Surprising Survey Reveals Gen Z's Shopping Habits
New research shows that the financial service isn't as popular with younger users as it is with older ones.
Published:
October 06, 2023, 4:58 pm
It’s no secret that Buy Now, Pay Later (BNPL) has been the golden child of affiliate marketing this year.
Since the financial model skyrocketed into global popularity, it’s become a booming industry valued at US $309.2 billion and is now the best-performing affiliate partner for incremental growth .
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