Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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Week in Review: Consent Calamity and Terminator Updates
Catch up on all you missed in affiliate and performance marketing this week.
One to Watch – Jonathan Mathes, Tombras
Tombras Website | LinkedIn Jon Mathes: A Trailblazer in Affiliate Marketing at Tombras In just two years, Jon Mathes has made his mark on the affiliate marketing landscape, rapidly ascending from the first full-time affiliate marketing team member to the Director of Affiliate Marketing. His leadership has expanded Tombras' affiliate...
Most Innovative Technology – LTK Marketplace
LTK Website | LinkedIn LTK Marketplace A groundbreaking innovation in the partnerships space, LTK Marketplace’s two-way, brand-to-creator connection impressed our judges and, already, is driving immense growth for brands and creators. The platform's launch in late 2023 marked a pivotal moment, offering brands and creators a seamless and...
The Hookup - Best Tech for Brands – impact.com
impact.com Website | LinkedIn 0:00 /0:13 1× impact.com Discovery and CRM Suite impact.com's Discovery and CRM Suite has had a transformative impact on partnership management. By addressing the bottleneck of partner discovery and recruitment, impact.com has vastly improved the landscape for partnership teams....
Best Finance Partnership – Wasserman and Intuit
Wasserman Website | LinkedIn 0:00 /0:20 1× Wasserman x Intuit: TurboTax US College Student Engagement Program By effectively addressing Intuit's annual challenge of driving results within a four-month window, this collaboration proved best in class for Finance Partnerships. Targeting 18-to-24-year-old college students during the 2022 tax season,...
Best Data-Driven Influencer Marketing Campaign – Woot! & CJ
CJ Website | LinkedIn 0:00 /0:08 1× Woot! & CJ Score an Incremental $1M with an Insights-Based Expansion Effort In an ever-changing consumer landscape, Woot! and CJ collaborated to navigate shifting demand dynamics effectively. With the onset of the pandemic altering shopping behaviors, their partnership sought to harness data-driven...
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