A LinkedIn study suggests confidence in technology is on the rise, with marketers worldwide feeling prepared to embrace AI in the industry.
A global study conducted by LinkedIn has unveiled a significant readiness among marketers to embrace Artificial Intelligence (AI) in their professional endeavors.
The survey, encompassing over 1,500 marketing professionals worldwide, highlights a strong sense of confidence in AI tools and a belief that AI will revolutionise the way marketers work in the coming year. Better yet, the study indicates that marketers have high hopes that AI will enhance their productivity.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
