AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
If you’re not already using Bing Chat for ads, you might want to consider it.
New data reveals that the click-through rate (CTR) on Bing’s AI feature is 1.8 times higher than traditional search. For shopping ads, it’s actually 11% higher, according to Kya Sainsbury-Carter, Corporate Vice President of Microsoft Advertising.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
