Hello Partner (Page 172)

The Recipe for Becoming a Transformative Media Giant

Success isn’t served on a plate. Start from the bottom and work your way up, and you could be set for global domination.

By Neve Fear-Smith

/ 26 Jan 2023

The Recipe for Becoming a Transformative Media Giant

Admitad Launches New Parent Company ‘Mitgo’

Having grown into an industry leader in the partnership space, Admitad has now announced that it will be launching a new parent company, ‘Mitgo’, so that the performance marketing platform can focus on developing independently.

By Sol Wilkinson

/ 26 Jan 2023

Admitad Launches New Parent Company ‘Mitgo’

Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way

The racy reality show and the online auction site may be an unlikely pair to inspire brands and influencers on how sustainability can encourage shoppers to ‘Couple Up With Pre-loved’.

By Jack Shute

/ 26 Jan 2023

Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way

Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?

An updated Paid Partnerships policy sees the platform follow suit with industry standards.

By Sol Wilkinson

/ 25 Jan 2023

Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?

Can a Snapchat Influencer Alleviate Social Media’s Mental Health Crisis?

Jameela Jamil’s series promises to uplift and engage — but only for a limited time.

By Neve Fear-Smith

/ 25 Jan 2023

Can a Snapchat Influencer Alleviate Social Media’s Mental Health Crisis?

“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

CJ acquires influencer marketing network Perlu, in effort to optimise the potential of combining affiliate and influencer marketing.

By Sol Wilkinson

/ 24 Jan 2023

“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?

Deeper forms of interactivity promise to make the shopping experience more immersive. But with infinite choices, marketers face even greater challenges to make real world sales.

By Jack Shute

/ 24 Jan 2023

Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?

Salary and Spending Report 2023

Learn more about your peers' salaries and spending for the upcoming year.

By Sol Wilkinson

/ 24 Jan 2023

Are These the Droids We’re Looking For? Understanding the Rise of ChatGPT in Partnerships

“GPT models won’t replace you. Companies using GPT models will replace you.”

By Sol Wilkinson

/ 24 Jan 2023

Are These the Droids We’re Looking For? Understanding the Rise of ChatGPT in Partnerships

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Rakuten Advertising’s CEO, Nick Stamos, reflects on 2022 and speaks on how injecting the authenticity that influencers offer into the contextual relevance provided by traditional affiliate activity could be your powerhouse in 2023.

By Neve Fear-Smith

/ 23 Jan 2023

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.

By Sol Wilkinson

/ 20 Jan 2023

Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend

Despite an overall increase in marketing spend, the IPA Bellwether Report covering Q4 2022 leaves marketers cautious during times of economic crisis and OOH uncertainty.

By Neve Fear-Smith

/ 20 Jan 2023

Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend