Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
The report found that offers provide a key opportunity to drive incremental revenue.
According to the French advertising group, the deal opens up agentic opportunities.
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok is bringing its ad-free subscription model to the UK.
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
We heard from leaders across the industry to get their perspectives on what the alliance signals.
The map serves as a tool to match brands with the right agency at the right time.
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
Dentsu Website | LinkedIn Best Full-Funnel Strategy: Carat x SharkNinja x BroBible.com Carat, a dentsu agency, joined forces with Ninja and content partner BroBible.com to orchestrate an unparalleled full-funnel strategy, featuring a groundbreaking Trademark Plus (TM+) campaign by a content publisher. The campaign's objective was to seamlessly...
Wasserman Website | LinkedIn 0:00 /0:10 1× Wasserman & Canva for Education: 2023 Canva Learning Consultant Program In January 2022, Wasserman and Canva initiated the Canva Learning Consultant Program, dedicated to accelerating the adoption of Canva for Education across K-12 settings. Designed by educators, the 2023 programme fostered classroom...
CJ Website | LinkedIn 0:00 /0:08 1× Gamechangers: Expedia, Affirm, and CJ's First-of-Its-Kind Media Partnership With this partnership, Expedia, Affirm, and CJ embarked on a cutting-edge initiative that redefined the scope of affiliate collaboration. Through a first-of-its-kind reciprocal media agreement, Affirm and Expedia Group Media Solutions made...
PartnerCentric Website | LinkedIn Innovating for Impact: PartnerCentric’s Full Funnel Strategy Success As the US's largest independent partnership marketing agency, PartnerCentric's success stems from its unwavering dedication to transparency, remote working, and cutting-edge technology. Led by CEO/Founder Stephanie Harris, PartnerCentric has harnessed two decades of...
Tombras Website | LinkedIn 0:00 /0:06 1× Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure! Facing substantial headwinds including supply chain disruptions and market volatility, RealTruck turned to Tombras to mitigate revenue losses and drive growth. Tombras' strategic approach focused on diversifying partnerships, particularly with...
Acceleration Partners Website | LinkedIn 0:00 /0:10 1× Utilising Innovative Strategies to Drive Sustainable Growth for Clients in a Down Economy With a track record of excellence spanning over a decade, Acceleration Partners’ (AP) performance and influencer partnership marketing services have consistently delivered exceptional results for brands worldwide. In...