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Tyroo and CJ Partner to Launch APAC Performance Marketing Platform

The prominent ad tech platforms unite in a partnership aimed at delivering global technological expertise coupled with tailored solutions for advertisers and supply partners.

Tyroo and CJ Partner to Launch APAC Performance Marketing Platform

Tyroo Technologies and CJ Global have revealed an expansive, multi-year partnership aimed at global expansion within the Asia-Pacific (APAC) region.

This strategic collaboration aims to provide CJ and Tyroo customers with the unique opportunity to harness international technological prowess alongside customised solutions catering to local needs. The performance marketing partnership will allow its clients to gain access to an extensive inventory of outcome-centric publishers from around the world.

“Empowering brands in APAC to scale”

The partnership was unveiled today at CJ’s annual CJU client event in Santa Barbara, with Hello Partner in attendance.

The announcement opened the first day of the show, with Mayuresh Kshetramade, CEO of CJ, and Siddharth Puri, CEO of Tyroo Technologies, providing their shared vision for the partnership and the future of the Tyroo | CJ performance marketing platform.

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