With Earth Day on the horizon, and Hello Partner focusing on the theme of green marketing and sustainability throughout the month of April, we take a look at how consumers are becoming more conscious of their shopping habits.
With a potential ban on TikTok looming in the US, and with governments taking a stand against the app around the world, marketers and creators must start planning ahead by asking the question: “What’s the next best thing?”
New regulations for influencers and the brands that work with them have been introduced by the ASA, but what does it mean for you? We follow the industry’s reaction…
Not only is TikTok a platform that hosts content to entertain, but the mass of educational content on the short video app also holds great potential to enrich viewers' minds. However, there are some things that may be better kept offline…
The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.
With a mission to support those who create content online, LinkedIn’s new Podcast Network is the next step towards an audio content boom in the social space.
The third and final part of our subnetworks investigative series will provide a recap of the issues that the affiliate space is tackling, providing you with actionable solutions to overcome the hurdles presented by subnetworks.
Claims that the TikTok Series feature will allow creators to reap 100% of profits from premium content seem to have been corroborated as the feature rolls out. But many ambiguities make the model's benefits unclear.
Annual online retail recently surpassed one trillion dollars for the first time.
As we crawl towards two trillion, what opportunities can we take to increase affiliate marketing's influence on these figures?
Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.
