Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
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Creator Economy
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Best Technology & Telecoms Partnership – Verizon, Capital One Shopping, and CJ
CJ Website | LinkedIn 0:00 /0:08 1× Verizon, Capital One Shopping & CJ Grow 775% With Targeted Offers & Content Over two decades, the collaboration between Sephora and Rakuten Advertising has consistently propelled Sephora to the forefront of the beauty industry. In 2023, they embarked on a mission to...
Best Health & Beauty Partnership – Rakuten Advertising & Sephora
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Sephora and Rakuten Advertising deliver new strategies to dramatically boost omni sales Over two decades, the collaboration between Sephora and Rakuten Advertising has consistently propelled Sephora to the forefront of the beauty industry. In 2023, they embarked on a mission to...
Best Performance PR Campaign – Gen3 Marketing & The BBQGuys
Gen3 Marketing Website | LinkedIn 0:00 /0:08 1× Gen3 Marketing & The BBQGuys: Igniting Growth through Performance PR BBQGuys partnered with Gen3 Marketing's Dedicated Performance PR (PPR) team in a groundbreaking initiative to transform their marketing funnel approach. Strategically launched during pivotal occasions such as Father'...
Best Performance-Based Partnership – Tombras & RealTruck
Tombras Website | LinkedIn 0:00 /0:06 1× Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure! RealTruck, the largest independent e-commerce platform for truck accessories in North America, faced revenue challenges amidst market headwinds. Teaming up with Tombras, they aimed to overhaul their affiliate strategy. With semiconductor...
Best Use of a Small Budget – eAccountable & Burlap & Barrel
eAccountable Website | LinkedIn 0:00 /0:11 1× Savoring Success on a Budget: How Burlap & Barrel Spiced Up the Headlines Burlap & Barrel partnered with eAccountable to elevate sales and brand visibility via the affiliate channel, without paid placements. With a modest budget, they aimed to amplify their presence...
An Essential Guide to What You’ll Learn at The Influencer Marketing Show USA
Join us at the Influencer Marketing Show USA 2024 to explore the latest trends, strategies, and insights shaping the dynamic world of influencer marketing and the Creator Economy.
