Advertisers can now buy CTV campaigns on a performance basis, available through many major networks and platforms.
Finally, the connected TV (CTV) ad space is receiving the performance-driven power-up it has always been crying out for.
tvScientific, a performance advertising platform for CTV, has announced that it is bringing a cost-per-outcome (CPO) model to the channel, which will be made available through its partners, including Awin, CJ, Impact, Partnerize, Partnerstack, and Rakuten.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
