Earlier this month, Webgains announced that it had become the first affiliate network to achieve B Corp status. This is a significant milestone for both Webgains and affiliate marketing. The addition of a B Corp business to the industry bodes well for credibility.
After an arduous application process, the company’s dedication to social and environmental efforts helped it secure the coveted certification. However, as Ami Spencer, Chief Operations Officer at Webgains, notes, the real work has only just begun.