As many of us wave goodbye to August and the summer months, it’s not all doom and gloom heading towards autumn. It’s been an exciting month in the partnership space, with new movers and shakers proving that the industry is nowhere near slowing down. We’ve gathered the key appointments, promotions, and launches for August so you don’t lose track.
Monthly Top Line – August 2023
A major appointment at Snap UK, a big move from Aldi to Asda, and new launches, leadership roles, and promotions make up this month’s top line.
By
Jack Shute
From our partners
Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
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Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots
I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.
By
Sofia Aira
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Niklas Schwake on Balancing Brand and Performance and the Power of Community
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
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Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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